RappiTarot
Overview
Graphic Design
Content Strategy
Visual design
About Rappi
Rappi is a Latin American technology company that offers an on-demand delivery platform for various products and services. It operates in several countries in the region, including Colombia, Mexico, and Brazil. Users can order through a mobile app or website, and the company's couriers deliver the requested items to the user's location. Rappi also offers a subscription service called RappiPrime and has expanded into other areas such as financial services and grocery delivery. The company has received significant funding and was valued at over $5 billion in 2021.
The project
January, a month where most people have little money available, is the perfect month to show our users that they can count on us and even on the stars. Through fun and easy to read mails aligned to a trending topic, the stars, we will tell our users that they have a percentage of RappiCredits available to enjoy all the verticals. This way we will show them how the universe and Rappi aligned so they can enjoy and save at the same time from their SuperApp.
At the start of a new year most people are a little superstitious of what will await them this start of the year, and more so after one like 2020. That's why we will show you how the stars aligned with Rappi so that this new year starts with the best energy, and what better way to do it than through RappiCredits for all that you need.
/ Inspiring with design
The proposed marketing campaign for Rappi attracted new users at a time when many people may have limited funds. By offering RappiCredits that can be used across multiple industries, Rappi hopes it boosted sales and increased revenue, while reinforcing the idea that users can count on the SuperApp. The use of a trending topic such as stars and superstitious beliefs can generated great expectation and participation in social networks around the Rappi brand. Overall, the campaign increased customer loyalty and retention and generated positive sentiment towards the brand.
Creative Director: Maria Carolina Ramirez Lead Designer: Andres Poveda Senior Designers: Julian Escobar Copy: Ana Maria Rangel Illustrations: Alixon Poveda / Ivan Torres / Maria Camila Vasquez / Luis Fonseca / Julian Escobar Motion Graphics: Luis Fonseca / Julian Escobar