Rebranding Fincaraiz
Overview
Branding
Content Strategy
Visual design
Planning
Project Management
Introduction
Real estate branding is an essential aspect of the industry that helps businesses establish their identity and stand out in a crowded marketplace. A strong brand is crucial for attracting and retaining clients and maintaining a positive reputation in the industry. In this portfolio project, we will explore a rebranding campaign for a real estate company.
Company Background
Fincaraiz is the #1 real estate firm that has been in business for over 30 years in Colombia. While they have built a solid reputation for providing high-quality services to their clients, their brand identity and messaging have become outdated and no longer effectively represent the business or resonate with their target audience.
Objectives
The main objective of the rebranding campaign is to update the company's brand identity and messaging to better reflect their values and connect with their target audience. Specific objectives include:
• Develop a new brand identity, including a new logo and color scheme, that reflects the company's values and personality.
• Create a modern and user-friendly website that showcases the company's services and expertise.
• Develop a clear and compelling brand message that resonates with the company's target audience.
• Develop a comprehensive marketing strategy to promote the new brand and increase brand awareness.
Process
The rebranding process begins with research and analysis. We conduct market research to gain insight into the company's target audience, competitors, and industry trends. We also review the company's existing brand assets and messaging to identify areas for improvement.
Based on our research and analysis, we develop a brand strategy that outlines the company's brand personality, messaging, and visual identity. We present several options for the new brand identity, including logo designs, color palettes, and typography.
Once the new brand identity is approved, we move on to the website redesign. We create a modern and user-friendly website that showcases the company's services and expertise. The website features clear messaging and calls to action that encourage visitors to contact the company.
We also develop a comprehensive marketing strategy that includes social media, email marketing, content marketing, and advertising. The marketing strategy is designed to promote the new brand and increase brand awareness.
Results
The rebranding campaign is a success, and the company sees a significant improvement in brand awareness and client engagement. The new brand identity and messaging resonate with the target audience, and the modern website design attracts more visitors and leads.
The company experiences an increase in website traffic, social media followers, and email subscribers. The marketing strategy generates more leads and conversions, and the company's reputation in the industry improves.
/ Inspiring with marketing
Rebranding is an important aspect of building a successful real estate business. A strong brand identity and messaging help businesses stand out in a crowded marketplace and attract and retain clients. This rebranding campaign for a mid-sized real estate firm successfully updated the company's brand identity and messaging to better reflect their values and connect with their target audience, resulting in increased brand awareness and client engagement.
CMO: Mauricio Cortes Lead Designer: Julian Escobar Senior Designers: Juan David Rodriguez / Oscar Granados Juniors Designer: Celeste Velez / David Peña Interns: Miguel Hidalgo / Daniela
Partnership: Mumu Design